Your network, organized around what you're working on
A network of thousands is useless in your head. Groups slice it into lists you can act on: investors for this raise, past clients, people in Austin, the 30 relationships that actually matter this quarter. Describe the group you want in plain language and Goodword builds it, keeps it current as people change jobs and cities, and when someone asks "who do you know in fintech?" lets you share it as a link they can browse and request intros from, no account required.
How it works
Creating a group
Three ways:
Describe it. Hit Create group and type what you want: "AI startup founders," "people in New York," "designers I've worked with." Goodword pulls the matches from your network and assembles the list. This also works from AI chat and from Claude via the MCP.
Create from search. Any search result can become a group. Click Create Group and then select who from your results to include.
Build it by hand. Pick people manually for curated lists like an event guest list or your personal "board of advisors."
Goodword also suggests groups it notices in your network. Check the Suggested tab, accept the useful ones, dismiss the rest.
Champions and Nurture: two groups Goodword builds with you
Every account starts with two special groups, the two relationship jobs that matter most, ready for you so you don't have to think them up:
Champions are the people who vouch for you. Your references, your repeat referrers, the ones who say your name in rooms you're not in. These are the relationships worth protecting, because your next opportunity comes through them.
Nurture is the people you've recently connected with and want to turn into real relationships. New contacts go cold fast, and this is the group that keeps them warm while the connection is still fresh.
Goodword builds these with you: it suggests people who fit each one and asks you to confirm, and you add or remove anyone yourself. Both come with Post Watch on by default (see below), so you're seeing what your champions and your newest contacts are posting: the raises, launches, and job changes that are your natural reasons to reach out. The one thing you can't change is the name or description. Champions and Nurture are fixed roles Goodword builds the rest of the product around, so they stay exactly what they say they are.
Coming soon: a third built-in group for the people you don't know yet but want to reach, the ones just outside your network where Goodword can help you find a warm path in.
Keeping groups fresh
Turn on Auto update and the group refreshes itself on a rolling basis: when someone new matches the criteria (or an existing contact changes jobs into it), they're added, and people you've removed stay removed. You approve the group's criteria in plain English when you turn it on, and you can edit that description. The "Series A founders" group still contains Series A founders six months from now, no gardening required. Auto-update runs on up to 3 groups at a time, so spend them on the lists that matter most.
Watching your group's posts (Post Watch)
For any private group, flip on Watch posts and Goodword collects the LinkedIn posts of everyone in it into a single Posts tab, with a weekly digest of the top five posts delivered Friday. Instead of doomscrolling the feed hoping to catch the moment a key relationship announces a raise, a launch, or a job change, you check one tab. Commenting on the right post at the right time is the lowest-effort, highest-signal conversation there is, and this makes sure you never miss the ones that matter.
Sharing a group for intro requests, no account needed on their end
Share any group as a link (expiry from 1 week to 90 days, sent by email, text, or copied). The recipient sees the people in the group and can request intros to the ones they want, without a Goodword account.
Your side of it: intro requests queue up on the group page. For each one, Draft intro writes the introduction email from your context with both people, or Mark as done if you handled it elsewhere. Reshare when a link expires, or stop sharing any time.
This replaces the worst email you regularly write ("here are 12 names, let me know if any are useful") with a link the other person can actually act on.
What people use it for
Run your raise as a set of living lists. "Seed investors in my network," auto-updating. "Investors I've met but haven't pitched." "Angels who know my space." When your lead asks who else you're talking to, or a friend offers to help, share the group and let them request the intros they can make. Post Watch on your investor group means you see the fund announcement or thesis post the day it happens, and you're the founder who commented first.
Segment customers and partners the way you think about them. "Wholesale accounts," "repeat customers," "local business owners," "press and bloggers who've covered us." Watch posts on your referral-partner group, and when one of them posts about expanding, that's your cue to call. Traveling to a supplier show? "People in Dallas" is already built.
Your pipeline, in three lists. "Past clients and stakeholders" (auto-updating, so when your old CEO lands somewhere new, the group catches it). "Founders who recently raised," the people who suddenly need a fractional exec. "Fellow fractionals," your referral bench, because the fractional CMO gets asked for a fractional CFO weekly. Post Watch on the first group is an early-warning system for your next engagement.
The "who do you know" machine. Build "marketing leaders in my network" once, and next time a client or friend asks, send the link and let them request intros. Keep a "client alumni" group with auto-update: every time a past client changes companies, the group updates and you have a warm pitch waiting. Event guest lists, podcast guest candidates, newsletter audiences are all curated groups.
FAQ
What's the difference between a regular group and an auto-updating one? A regular group only changes when you change it. An auto-updating (smart) group re-checks your network on a schedule against its criteria: additions happen automatically, and anyone you've removed by hand stays out.
Why can't I turn on auto-update for a fourth group? Auto-update runs on up to 3 groups at once. Turn it off on one to free a slot. Regular groups are unlimited.
What exactly does a share recipient see? The group's member list (names, roles, companies) through your link, until it expires. They can request intros. They can't edit your group, see your notes, or browse the rest of your network.
Can I stop a share after sending it? Yes. Stop sharing kills the link immediately. Links also expire on the schedule you chose (1 week to 90 days), and you can reshare an expired one in one click.
Does sharing turn off auto-update? Yes. A shared group freezes its membership, so the list the other person is browsing doesn't shift under them.
How does Post Watch decide which posts hit the weekly digest? The top posts from your watched group that week, ranked by engagement and recency, capped at five so it stays a briefing, not another feed. The full stream is always in the group's Posts tab. Post Watch needs LinkedIn connected.
Who decides who goes in Champions and Nurture? You do. Goodword suggests people who fit each group and asks you to confirm (it never adds them silently), and you can add or remove anyone yourself any time.
Why can't I rename my Champions or Nurture group? Those two are built-in groups Goodword sets up for every account, and the rest of the product is designed around what they mean, so their name and description are fixed. You still control who's in them: add and remove members freely.
Someone accepted a suggested group. Can I edit it after? Yes. Accepted suggestions become normal groups: rename, edit the description, add or remove people, toggle auto-update.
Next: create one group by describing it in plain language, and turn on auto-update. Then build the group you get asked about most. You'll share it within the month. See Your daily Goodword for how your groups earn their keep the rest of the week.